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PGA TOUR SUPERSTORE ONLINE PRIVACY POLICY

Our Privacy Policy has been updated and has an Effective Date of October 5, 2021.

Thank you for visiting the Online Privacy Policy (“Policy”) of Golf & Tennis Pro Shop, Inc. d/b/a PGA TOUR Superstore (hereinafter referred to as either "PGA TOUR Superstore", "we", "our", or "us"). PGA TOUR Superstore holds customer privacy in the highest regard, and we are committed to protecting your privacy. This Policy applies to the websites, mobile applications and other interactive features and online services, owned or operated by PGA TOUR Superstore that post a link to this Policy (collectively, the "Sites").

Please take a moment to review this Policy. It provides you with information about the types of data that we collect on the Sites, how to set your privacy preferences, and your rights under this Policy concerning your personally identifiable information. This Policy does not apply to our data collection activities offline or otherwise outside of the Sites (unless otherwise stated below in accordance with specific state laws or foreign jurisdictions), and does not govern the data practices of third parties that may interact with our Sites.

We also encourage you to review PGA TOUR Superstore’s Terms of Use for other information concerning use of the Sites. By using the Sites, creating a membership account, or contacting PGA TOUR Superstore customer service, you agree to this Policy and Terms of Use, and consent to the collection and use of your personal information as described in this Policy. In addition, please note that this Policy applies to U.S. individuals who use our products or services and/or visit our Sites, unless specific state laws or foreign jurisdictions are noted.

This Policy addresses the following topics:

Collection of Information
Cookies and Other Tracking Technologies
Use of Information
Sharing of Information
Third-Party Content
Tracking and Communications Options
Children’s Online Privacy Protection
Data Security
Questions and Updates to the Policy
Notice to European Data Subjects
Notice to California Residents
Notice to Nevada Residents
Player's Club Financial Incentive Notice

COLLECTION OF INFORMATION

Information That You Provide to Us

PGA TOUR Superstore may collect information that you provide directly to PGA TOUR Superstore through the Sites. For example, we collect information when you set up an account, submit an order, participate in promotional activities, or communicate with PGA TOUR Superstore through the Sites. This information may include: (1) personally-identifiable information, which is information that identifies you personally, such as your first and last name, email address, phone number, mailing address, payment card information, social media account handles, and/or professional information (“Personal Information”); and (2) demographic information, such as age, gender, zip code, interests, and recent and upcoming purchases (“Demographic Information”). The information we collect may also include information that you submit about others, including the name, e-mail address, or physical address of a gift recipient. This information will be treated as Personal Information under the Policy.

Except to the extent required by law, Demographic Information is not treated as Personal Information under this Policy. Also, in certain instances, PGA TOUR Superstore may modify or extract personally identifiable elements from Personal Information through anonymization, pseudonymization, or hashing. Such information is considered to be non-Personal Information and may be shared without obligation to you, except as prohibited by applicable law. However, to the extent that any non-Personal Information is combined by or on behalf of PGA TOUR Superstore with Personal Information, we will treat the resulting data as Personal Information under this Policy.

Information Collected Automatically

PGA TOUR Superstore may also automatically collect and log certain information about you when you access or use the Sites (“Usage Information”). Usage Information may include IP address, device identifier, browser type, operating system, approximate geographic area or location positioning information, information about your use of the Sites, and data regarding network connected hardware (e.g., computer or mobile device). Usage Information may also include your mobile device such as the type and model, operating system (e.g. iOS or Android), carrier name, mobile browser (e.g. Chrome, Safari), applications using our Website, and identifiers assigned to your device, such as its iOS Identifier for Advertising (IDFA), Android Advertising ID (AAID), or unique device identifier. Except to the extent required by applicable law, or to the extent that Usage Information is combined with other forms of personal information, PGA TOUR Superstore does not consider Usage Information to be Personal Information.

Information That We Collect from Other Sources

PGA TOUR Superstore may obtain information about you from other sources, including its affiliates, vendors, or third-party service providers, and combine it with your Personal Information. Notwithstanding anything to the contrary, this Policy is not intended to limit PGA TOUR Superstore’s activities regarding such third-party-source information and, to the extent permitted by applicable law, will treat such data as Personal Information under this Policy if, and to the extent that, it is combined with other sources of information that were independently collected by PGA TOUR Superstore.

Please note that we and/or third parties may collect personal information about your online activities over time and across different devices and online properties when you use the Sites.

HOW DOES PGA TOUR SUPERSTORE PROTECT CUSTOMER INFORMATION?

While we endeavor to protect the security and integrity of sensitive personal information collected on our website, due to the inherent nature of the Internet as an open global communications vehicle, we cannot guarantee that any information, during transmission through the Internet or while stored on our system or otherwise in our care, will be absolutely safe from intrusion by others, such as hackers. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

COOKIES AND OTHER TRACKING TECHNOLOGIES

PGA TOUR Superstore may use the following methods to collect Usage Information on the Sites:

Log Information

We also collect and review web log information to understand how you interact with the Sites. The information gathered in this format may include your IP address, browser type, Internet service provider, referring/exit pages, operating system, date and time stamps, and related data.

Web Beacons

Some of our Site’s web pages may use web beacons in conjunction with cookies to compile aggregate statistics about the Sites usage. A web beacon is an electronic image (also referred to as an “action tag,” “single-pixel,” or “clear GIF”) that is commonly used to track the traffic patterns of users from one web page to another in order to maximize web traffic flow and to analyze the effectiveness of websites. Some web beacons may be unusable if you elect to reject their associated cookies.

Cookies

PGA TOUR Superstore may use “cookies” to collect information about your visit to our Sites and to manage information concerning your preferences. A “cookie” is a unique identifier that we transfer to your device to enable our systems to recognize your device and to provide you with features that enhance the user experience. Cookies do not collect your name or any other Personal Information about you. Tools available as part of most commercial browsers allow you to block new cookies from your device, instruct you on how to have the browser notify you when you receive a new cookie and, in some instances, delete existing cookies. Because cookies are used to tailor the Sites to your device, we recommend that you leave them turned on.

The following describes how we use different categories of cookies and similar technologies, and your options for managing the data collection settings of these technologies:

Type of Cookies	Description	Managing Settings
Required Cookies	Required cookies are necessary for basic website functionality. Some examples include: session cookies needed to transmit the website, authentication cookies, and security cookies. If you have chosen to identify yourself to us, we may place on your browser a cookie that allows us to uniquely identify you when you are logged into the Sites and to process your online transactions and requests.	Because required cookies are essential to operate the websites, there is no option to opt-out of these cookies.
Functional Cookies	Functional cookies enhance functions, performance, and services on the Sites. Some examples include: cookies used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual. Functional cookies may also be used to improve how our Sites function and to help us provide you with more relevant communications, including marketing communications. These cookies collect information about how our Sites are used, including which pages are viewed most often. We may use our own technology or third-party technology to track and analyze usage information to provide enhanced interactions and more relevant communications, and to track the performance of our advertisements. For example, we use Google Analytics (“Google Analytics”), a web analytics service provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. You can learn about Google’s privacy practices by going to www.google.com/policies/privacy/partners/. Google Analytics uses cookies to help us analyze how our Sites are used, including the number of visitors, the websites from which visitors have navigated to our Sites, and the pages on our Sites to which visitors navigate. This information is used by us to improve our Sites. Google Analytics is also used to access and use information about your device location (such as based on IP address) so that our store finder feature may suggest appropriate store locations to you. We use Google Analytics with restrictions on how Google can process our data enabled. For information on Google’s Restricted Data Processing go to https://privacy.google.com/businesses/rdp/. PGA TOUR Superstore may also utilize HTML5 local storage or Flash cookies for the above-mentioned purposes. These technologies differ from browser cookies in the amount and type of data they store, and how they store it.	You can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information.
Advertising Cookies	Advertising cookies track activity across websites in order to understand a viewer’s interests, and to direct marketing to them. We sometimes use cookies delivered by us or by third parties to show you ads for our products that we think may interest you on devices you use and to track the performance of our advertisements. For example, these cookies collect information such as which browser you used when visiting our Sites. PGA TOUR Superstore also contracts with third-party advertising networks that collect IP addresses and other information from web beacons on our websites, from emails and on third-party websites. Advertising networks follow your online activities over time and across different websites or other online services by collecting device and usage data through automated means, including through the use of cookies. These technologies may recognize you across the different devices you use. When we work with third party advertising networks, we require them to restrict their data processing to only what is necessary to provide us with the advertising services we request.	You can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information.

USE OF INFORMATION

PGA TOUR Superstore may use information about you for any purpose that is not inconsistent with this Policy or a statement made by PGA TOUR Superstore at the point of collection, including, without limitation, the following:

Allow you to participate in the services offered on the Sites;
Facilitate, manage, personalize, and improve your online experience;
Process your registration or manage your membership account;
Transact with you, provide services or information you request, respond to your comments, questions and requests, serve you content and/or advertising, and send you notices or other relevant communications;
Provide you with promotional materials related to PGA TOUR Superstore products and/or services, and the products and/or services of our partners and partnerships;
Enable you to participate in a variety of the Sites features, including online entry sweepstakes, contests, or other promotions;
Improve the Sites and for any other internal business purposes;
Tailor our content, advertisements, and offers; and
Prevent and address fraud, breach of policies or terms, and threats or harm.

We may also use your Personal Information, Demographic Information, or Usage Information to provide you with additional services and offerings that require PGA TOUR Superstore to understand your geographic location.

If you provided PGA TOUR Superstore with Personal and/or Demographic Information as part of an online application for employment or internship, we may use that information to make an informed decision about whether to proceed with your application. We may, as part of the recruitment process, collect information about your education, employment history, and similar matters. Where this Personal and/or Demographic Information is considered to be sensitive, you expressly consent to our processing of this information for recruitment purposes.

SHARING OF INFORMATION

Subject to applicable law, PGA TOUR Superstore may share your Personal Information, Demographic Information, and/or Usage Information with the parties identified below. Without limiting the generality of the foregoing, we and third parties may convert your Personal Information to non-Personal Information by hashing it, substituting a unique identifier for the Personal Information, or other methods, and we and third parties may use and share that de-identified data as permitted by applicable law, including to match data attributes to and from other sources. Any such third-party activities are subject to their privacy policies and practices.

We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect. We will share your Personal Information only in the ways that are described in this privacy statement with the following parties:

Service Providers:

Affiliates: PGA TOUR Superstore may share your Personal Information with the affiliates of PGA TOUR Superstore.
Marketing. Subject to your communications choices explained below, we may use your Personal Information to send you marketing communications. PGA TOUR Superstore may also share your information with select business partners so that they can provide you with special offers, promotional materials, and other materials that may be of interest to you. If you do not want your information to be shared, please opt out by filling out our webform here. In addition, PGA TOUR Superstore will provide our promotional affiliates with Personal Information if you “opt-in” (and do not “opt-out”), in accordance with our opt-out procedure, to receiving such communications.
Your Disclosure or Consent. Your activities on the Sites may, by their nature, result in the sharing of your Personal Information with third parties. By engaging in these activities, you consent to that and further sharing of your Personal Information with third parties. Such third-party data collection is subject to the privacy and business practices of that third party, not PGA TOUR Superstore.
When You Request Us to Provide Information to Third Parties. When ordering products or interacting with certain services offered on the Sites, you may be presented with an option to have PGA TOUR Superstore send certain pieces of information to third parties. If you permit us to share the information, your Personal Information and/or Demographic Information, once disclosed, will be subject to the privacy policies and practices of the third parties. We are not responsible for the privacy policies and practices of such third parties and, therefore, encourage you to review their privacy policies and notices prior to requesting that we provide them with your information.
Co-Branded Areas. Certain areas of the Sites may be provided to you in association with third parties (“Co-Branded Areas”), such as sponsors or charities, and may request or require you to disclose Personal Information to them. Such Co-Branded Areas will identify the third party and indicate if they have a privacy policy that applies to their collection and use of your information. If you elect to register for products and/or services, communicate with such third parties, or download their content or applications, you may be providing your information to both PGA TOUR Superstore and the third party. We are not responsible for such third party’s data practices and encourage you to review the third-party’s privacy policies for more information.
Sweepstakes, Contests and Promotions. PGA TOUR Superstore may offer sweepstakes, contests, and other promotions (each, a “Promotion”), including Promotions jointly sponsored or offered by third parties, which may require submitting Personal Information. If you voluntarily choose to enter a Promotion, your information, including Personal Information, may be disclosed to PGA TOUR Superstore, co-sponsors, and other third parties. By entering, you are agreeing to the official rules that govern that Promotion, which may include consent to additional or differing data practices from those contained in this Policy. Please review those rules carefully.
EEOC/Affirmative Action Reporting. To the extent that you apply for or are otherwise considered as a candidate for employment with PGA TOUR Superstore, in conjunction with laws and regulations enforced by the Equal Employment Opportunity Commission (“EEOC”), the Office of Federal Contract Compliance Programs (“OFCCP”) and similar state and local regulatory agencies, we may ask you to provide us with self-identifying information (such as veteran status, gender and ethnicity). Providing such self-identifying information is voluntary, but if you do provide us with information, we may submit that information, to the EEOC, the OFCCP and/or similar state and local regulatory agencies or otherwise use or disclose it for business-related purposes, including, without limitation, responding to information requests, fulfilling regulatory reporting requirements and defending against employment related complaints.

Under certain circumstances, PGA TOUR Superstore reserves the right to disclose your Personal Information to a third party if it is necessary to:

Comply with the law, law enforcement or other legal process, and, where permitted, in response to a government request;
If PGA TOUR Superstore believes your actions are inconsistent with PGA TOUR Superstore’s Terms and Conditions, policies, or any other notice made about the use of this Website;
Protect the rights, property, life, health, security and safety of PGA TOUR Superstore, its customers, or any third party;
In connection with any proposed or actual financing of our business, or merger, purchase, sale, joint venture, or any other type of acquisition or business combination of all or any portion of PGA TOUR Superstore assets, or transfer of all or a portion of PGA TOUR Superstore’s business to another company, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding; or
We may share aggregate information, such as demographic and usage statistics, with advertisers, sponsors or other organizations.

THIRD-PARTY CONTENT

The Sites include functionality that allows certain kinds of interactions with a website, platform, tool, application, or other service that is not owned or operated by PGA TOUR Superstore (“Third-Party Services”). For example, we provide interfaces or links on the Sites to facilitate your sending a communication from the Sites (e.g., tweets, “likes”, content submissions, or other postings on social media platforms). Unless otherwise indicated, this Privacy Policy does not apply to Third-Party Services. We encourage you to review the applicable third-party privacy policies or notices to understand how they collect, use, or disclose your Personal Information. PGA TOUR Superstore is not responsible for the content or privacy practices of linked websites that it does not control.

If you choose to use any Third-Party Services to enhance your use of the Sites, the providers of those Third-Party Services may send Personal Information about you to PGA TOUR Superstore. To the extent that we combine such third-party sourced information, we will treat that as Personal Information under the Policy. If we discontinue use of any Third-Party Services, you consent that we may nevertheless retain any Personal Information, and other information or data, that we may have already received in connection with this Policy.

TRACKING AND COMMUNICATIONS OPTIONS

Accessing and Changing Information

The Sites may allow you to delete, correct, or update some of the Personal Information you provided to PGA TOUR Superstore. We will make good faith efforts to make requested changes in our then-active databases as soon as practicable, but it is not always possible to completely change, remove or delete all of your information as residual and/or cached data may remain archived thereafter. Further, we reserve the right to retain data (i) as required by applicable law; and (ii) for so long as reasonably necessary to fulfill the purposes for which the data is collected (e.g., business records).

Tracking Technologies Generally

Cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options so you may need to set them separately. Also, tools from commercial browsers may not be effective with regard to Flash cookies, HTML5 cookies or other Tracking Technologies. For information on disabling Flash cookies, please reference the Cookies and Other Tracking Technologies section above. Please be aware that if you disable or remove these technologies, some parts of the Sites may not function as they ordinarily would.

While some internet browsers offer a “do not track” or “DNT” option that lets you tell websites that you do not want to have your online activities tracked, these features are not yet uniform and there is no common standard adopted by industry groups, technology companies, or regulators. Therefore, we do not currently commit to responding to browsers’ DNT signals with respect to our Sites. To learn more about “Do Not Track” signals, you can visit www.allaboutdnt.com.

Promotional Communications

You can opt-out of receiving promotional communications from PGA TOUR Superstore at any time by (i) following the instructions provided in emails to click on the unsubscribe link; or (ii) filling out our webform here.

Please note that if you elect to opt-out of PGA TOUR Superstore communications, you may also be opting-out of receiving promotional communications from our affiliates. However, even if you opt-out of receiving promotional communications, PGA TOUR Superstore may, subject to applicable law, continue to send you non-promotional communications, such as those about your account, transactions, servicing, or PGA TOUR Superstore’s ongoing business relations. Your opt-out preferences are limited to the e-mail address or phone number used and will not affect subsequent subscriptions.

CHILDREN’S ONLINE PRIVACY PROTECTION

The Sites are not directed to children, and PGA TOUR Superstore does not knowingly collect personal information from children under the age of 13 through the Sites. If we learn that we have received personal information from a child under the age of 13 through our Sites, we will delete the information in accordance with applicable law.

DATA SECURITY

PGA TOUR Superstore takes reasonable measures to protect personal information collected through the Sites from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and online digital storage are not completely secure, so we cannot guarantee the security of your personal information collected through our Sites.

QUESTIONS AND UPDATES TO THE POLICY

To the extent allowed by applicable law, PGA TOUR Superstore reserves the right to change or modify this Policy at any time and will notify you of material changes by posting the changed or modified Policy on our Sites. Any changes will be effective immediately upon the posting of the revised Policy unless otherwise specified. Your continued use of the Sites after the effective date of the revised Policy will constitute your consent to those changes to the fullest extent allowed by applicable law.

To contact us with questions about this policy or other inquiries, please call 1 (888) 200-7428.

NOTICE TO EUROPEAN DATA SUBJECTS

If you are using the Sites and are located in the European Economic Area, we may collect your “Personal Data” (as defined by the EU General Data Protection Regulation 2016/679 (“GDPR”)), which is governed by the additional terms contained in this Section. This Section does not apply to you if you are located outside of the European Economic Area (“EEA”).

WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA?

PGA TOUR Superstore is the controller of your Personal Data as described in this Privacy Policy, unless specified otherwise. This Policy does not apply to the extent the we process Personal Data in the role of a processor or service provider on behalf of our customers.

PURPOSES FOR WHICH PERSONAL DATA IS PROCESSED

We collect and process your Personal Data for the purposes and on the legitimate legal bases identified in the following:

Providing our Services: We process your Personal Data to perform the services and fulfill our obligations under the applicable Terms of Use; if we have not entered into a contract with you, we base the processing of your Personal Data on our legitimate interest to operate and administer our Sites and to provide you with the content that you access and request;
Promoting the Security of Our Sites: We process your Personal Data by tracking your use of our Sites, creating aggregated non-personal information, verifying accounts and activity, investigating suspicious activity, and enforcing our Terms of Use to the extent it is necessary to protect our legitimate interest in promoting the safety and security of the Sites, systems and applications, and in protecting our rights and the rights of others;
Managing User Registrations: If you have registered for a membership account, we process your Personal Data by managing your account for the purpose of performing our contract with you according to applicable Terms of Use;
Handling Contact and User Support Requests: If you fill out a “Contact Me” web form or request user support, or if you contact us by other means including via a phone call or email, we process your Personal Data to perform our contract with you and to the extent it is necessary for our legitimate interest in fulfilling your requests and communicating with you;
Managing Event Registrations and Attendance: We process your Personal Data to plan and host events for which you have registered or that you may attend, including sending related communications to you;
Managing Contests or Promotions: If you register for a contest or promotion, we process your Personal Data to perform our contract with you. Some contests or promotions have additional rules containing information about how we will process your Personal Data;
Managing Payments: If you have provided financial information to us, we process your Personal Data to verify that information and to collect payments to the extent that doing so is necessary to complete a transaction;
Developing and Improving our Sites and Services: We process your Personal Data to analyze trends and to track your usage of and interactions with our Sites to the extent it is necessary for our legitimate interest in developing and improving our Sites and providing our users with more relevant content and service offerings;
Reviewing Compliance with Applicable Usage Terms: We process your Personal Data to review compliance with the applicable usage terms in our customer’s contract to the extent that it is in our legitimate interest to ensure adherence to the relevant terms;
Assessing Capacity Requirements: We process your Personal Data to assess the capacity requirements of our Sites the extent that it is in our legitimate interest to ensure that we are meeting the necessary capacity requirements of our service offerings;
Identifying Customer Opportunities: We process your Personal Data to assess new potential customer opportunities to the extent that it is in our legitimate interest to ensure that we are meeting the demands of our customers;
Displaying Personalized Advertisements and Content: We process your Personal Data in order to conduct marketing research, advertise to you, provide you with personalized information about us, and to provide other personalized content based upon your activities and interests to the extent it is necessary for our legitimate interest in advertising our Sites or, where necessary, to the extent you have provided your prior consent;
Sending Marketing Communications: We will process your Personal Data to send you marketing information, product recommendations, and other non-transactional communications (e.g., marketing newsletters or push notifications) about us and our affiliates and partners, including information about our products, promotions or events as necessary for our legitimate interest in conducting direct marketing or, where necessary, to the extent you have provided your prior consent; and
Complying with Legal Obligations: We process your Personal Data when cooperating with public and government authorities, courts, or regulators in accordance with our legal obligations under applicable laws to the extent this requires the processing or disclosure of Personal Data to protect our rights or is necessary to protect against misuse or abuse of our Sites, protecting personal property or safety, pursuing remedies available to us and limiting our damages, complying with judicial proceedings, court orders or legal processes, respond to lawful requests, or for auditing purposes.

If we need to collect and process Personal Data by law, or under a contract we have entered into with you, and you fail to provide the required Personal Data when requested, we may not be able to perform our contract with you.

DATA RETENTION

We will store your Personal Data for no longer than is necessary for the performance of our obligations or to achieve the purposes for which the information was collected, or as may be permitted under applicable law. To determine the appropriate retention period, we will consider the amount, nature, and sensitivity of the data; the potential risk of harm from unauthorized use or disclosure of the data; the purposes for which we process the data and whether we can achieve those purposes through other means; and the applicable legal requirements. Unless otherwise required by applicable law, at the end of the retention period we will remove Personal Data from our systems and records or take appropriate steps to properly anonymize it.

INTERNATIONAL TRANSFERS OF PERSONAL DATA

Your Personal Data may be collected, transferred to, and stored by us in the United States and by our affiliates and third parties that are based in other countries. If we transfer Personal Data to countries outside of the European Union, we will ensure that we transfer the information to parties that provide adequate safeguards for your Personal Data. This may include parties that have self-certified to the EU-U.S. Privacy Shield, implemented binding corporate rules, or adopted standard model clauses approved by the European Commission. We share your Personal Data only with third parties that follow practices at least as protective as those described in this Policy.

YOUR PERSONAL DATA CHOICES

You have certain choices regarding the treatment of your Personal Data. Depending on the applicable laws these rights may include the right to:

Access your Personal Data held by us;
Know more about how we processed your Personal Data;
Rectify inaccurate Personal Data and, taking into account the purpose of processing the Personal Data, ensure it is complete;
Erase or delete your Personal Data;
Restrict our processing of your Personal Data;
Transfer your Personal Data to another controller, to the extent possible;
Object to any processing of your Personal Data carried out on the basis of our legitimate interests. Where we process your Personal Data for direct marketing purposes, you can exercise your right to object at any time to such processing without having to provide any specific reason for such objection;
Opt-out of certain disclosures of your Personal Data to third parties;
Not be subject to a decision based solely on automated processing, including profiling, which produces legal effects ("Automated Decision-Making"). Automated Decision-Making currently does not take place on our Sites; and
Withdraw your consent at any time (to the extent we base processing on consent), without affecting the lawfulness of the processing based on such consent before its withdrawal.

Before we are able to provide, delete, or change any of your information, or otherwise respond to your request to exercise your rights, we may ask that you verify your identity. We may also ask for more details to help us respond to your request. We encourage you to promptly update your personal data if it changes.

To exercise any of your rights as an EU data subject, you can contact PGA TOUR Superstore at 1-888-200-7428 or fill out our webform here.

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy matters. If, however, you believe that we have not been able to assist with your complaint or concern, and you are located in the EEA, you have the right to lodge a complaint with the competent supervisory authority.

NOTICE TO CALIFORNIA RESIDENTS

This California Privacy Notice is effective as of January 1, 2020.

This notice reflects our good faith understanding of the law and our data practices as of the date posted above, but the CCPA’s implementing regulations are not yet final and there remain differing interpretations of the law. Accordingly, we may from time-to-time update information in this and other notices regarding our data practices and your rights, modify our methods for responding to your requests, and/or supplement our response to your requests, as we continue to develop our compliance program to reflect the evolution of the law and our understanding of how it relates to our data practices.

This California Privacy Notice sets forth the disclosures and rights for California consumers regarding their personal information, as required by the California Consumer Privacy Act ("CCPA"). Terms used in this California Privacy Notice have the same meanings given in the CCPA and the regulations of the Attorney General implementing the CCPA, unless otherwise defined.

This notice provides information about the categories of information that we collect from California residents generally, the sources of the information, the purposes for which we use the information, and the categories of third parties to whom we disclose the information for business purposes.

COLLECTION OF INFORMATION

PGA TOUR Superstore collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device ("Personal Information").

The following are the categories of Personal Information that we have collected from our users over the last 12 months (and examples of the types of information those include), the categories of sources from which that information was collected, the business or commercial purpose(s) for which the information was collected, and the categories of third parties with whom we disclose the information for a business purpose.

The Personal Information we collect about you will depend upon how you use our Sites or otherwise interact with us. Accordingly, we may not collect all of the below information about you. We may also collect and/or use additional types of information after providing notice to you before collection and obtaining your consent (to the extent such notice and consent is required by the CCPA).

Category of Personal Information Collected	Categories of Sources from which the Information was Collected	Business or Commercial Purpose(s) for which Information is Collected	Categories of Third Parties to whom This Type of Personal Information is Disclosed for a Business Purpose
Identifiers This category includes information such as name, contact information, and online or device identifiers.	We may collect this type of information from: Consumers, Cookies and Tracking Technologies, Third Party Service Providers, or Third party business partners.	We may use this type of information: To allow you to participate in the Sites and services we offer; To communicate with you and tailor content, ads, and offers, In connection with your purchases and for customer service, or To operate and protect our Sites.	We may disclose this type of information to: Service Providers; Third parties who deliver our communications; Third parties we partner with for contests, sweepstakes, or promotions; Third party analytics companies, or Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders).
Any Categories of Personal Information Described in Subdivision (e) of Section 1798.80 This category includes name, address, and phone number, information about your employment or education, and other categories of information classified as "personal" under this California law.	We may collect this type of information from: Consumers, Cookies and Tracking Technologies, Third Party Service Providers, or Third party business partners.	We may use this type of information: To allow you to participate in the Sites and features we offer; To communicate with you and tailor content, ads, offers; In connection with your purchases and for customer service; or To operate and protect our Sites.	We may disclose this type of information to: Service Providers Third parties who deliver our communications; Third parties we partner with for contests, sweepstakes, or promotions; Third party analytics companies; or Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders).
Characteristics of Protected Classifications Under California or Federal Law This category includes information such as age or gender.	We may collect this type of information from Consumers and/or job applicants.	We may use this type of information: For background screening to assess applications for employment; For your benefits enrollment; For compensation benchmarking; For consumers, we may use this type of information to perform market research that allows PGA TOUR Superstore to better understand its demographic market.	We may disclose this type of information to: Service Providers; or Other third parties (including government or regulatory agencies) as required by law.
Commercial Information This category includes, for example, payment information you provide for goods, services, customer service records, and information about the products you have purchased.	We may collect this type of information from: Consumers; Third Party Service Providers; or Third party business partners.	We may use this type of information: To allow you to participate in the Sites and services; In connection with your purchases and for customer service; To operate and protect our Sites.	We may disclose this type of information to: Service Providers; Third parties who deliver our communications; Third parties we partner with for contests, sweepstakes, or promotions; Third party analytics companies; or Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders).
Internet or Other Electronic Network Activity Information This category includes information about the web browser and operating system you are using, the website or ad that referred you to our Sites, areas of the Sites that you visited, and terms entered into a search engine that led you to the Sites.	We may collect this type of information from: Consumers; Cookies and Tracking Technologies; Third Party Service Providers; or Third party business partners.	We may use this type of information: To allow you to participate in the Sites and services; or To operate and protect our Sites.	We may disclose this type of information to: Service Providers; Third party analytics companies; or Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders).
Geolocation Data This is the precise location (e.g., within 16 ft.) of the device you are using.	We may collect this type of information from: Consumers; Cookies and Tracking Technologies; or Third Party Service Providers.	We may use this type of information: ,li>To allow you to participate in the Sites and services; To communicate with you and tailor content, ads, offers; or To operate and protect our Sites.	We may disclose this type of information to: Service Providers; Third party analytics companies; or Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders).
Professional or Employment-Related Information This category includes job applications and current and/or past employers.	We may collect this type of information from applicants for employment.	We may use this type of information to assess applications for employment	We may disclose this type of information Service Providers; or Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders).
Inferences Drawn from Any of the Information Identified Above to Create a Profile About a Consumer These inferences may relate to your perceived interests, preferences, characteristics, or behavior.	We may collect this type of information from: Consumers; Cookies and Tracking Technologies; Third Party Service Providers; or Third party business partners.	We may use this type of information: To allow you to participate in the Sites and services; To tailor content, ads, offers; or To operate and protect our Sites.	We may disclose this type of information to: Service Providers; Third parties we partner with for contests, sweepstakes, or promotions; or Third party analytics companies.

EXERCISING YOUR CALIFORNIA ACCESS, DELETION AND DO NOT SELL RIGHTS

California residents have the right to request that we disclose to you what Personal Information we collect, use, disclose, and sell, including the right to request that we provide to you the specific pieces of Personal Information we have collected about you in the prior 12 months ("Right to Know") and you have the right to ask us to delete the Personal Information we collect about you ("Right to Delete"), subject to exceptions set forth in the CCPA. Please note that you may delete certain Personal Information you have provided to us through your online account.

California residents also have the right to opt-out from the sale of their Personal Information. These rights are subject to some limitations, such as when we are retaining data to comply with our own legal obligations. You will not be required to create an account with us in order to submit a request.

Making A Request

To request the specific pieces of Personal Information we have collected about you in the prior 12 months, please call 1-888-200-7428 or fill out our webform here. We will provide the requested information free of charge up to two (2) times in a 12-month period, but please note that where we receive unfounded, excessive, or repetitive requests, we may elect to decline the request. We will not retain information we do not ordinarily retain in the course of our regular business practices.

In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. We will require verification that you provided the authorized agent permission to make a request on your behalf. You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us.

If you are an authorized agent submitting a request on behalf of an individual, you must attach a copy of the following information to the request:

A completed authorized agent designation form or power of attorney indicating that you have authorization to act on the consumer’s behalf.
If you are a business, proof that you are registered with the Secretary of State to conduct business in California.

If we do not receive both pieces of information, the request will be denied.

Verifying Requests

Please note that we will take steps to verify your identity in order to fulfill your request. We will first verify your email address is active and we will take steps to verify the information you provide to us. If you have an account with us, please have your account information available when you call or email the address above to facilitate verification.

If we are unable to verify that the individual submitting the request is the same individual about whom we have collected information (or someone authorized by that individual to act on their behalf) we will not process the request.

Response Timing

When you request access to the Personal Information we have collected or deletion of your Personal Information, we will typically provide the requested information within 45 days, and we will notify you within that time period if we need additional time to process your request. When you opt-out from the sale of your Personal Information, we will honor your request as soon as feasibly possible, but no later than 30 days from the date we receive your request.

RIGHT TO OPT-OUT OF THE SALE OF PERSONAL INFORMATION

The CCPA requires businesses to disclose whether they sell Personal Information. As a business covered by the CCPA, we may sell Personal Information to third parties or allow them to collect Personal Information from our Sites if those third parties are authorized Service Providers or business partners with whom we have a contractual arrangement that addresses any sales of Personal Information. If you would like to opt-out of the sale of your Personal Information, please fill out our webform here.

There may be cookies and other tracking technologies associated with our online services that may provide data, which may be treated as Personal Information under the CCPA, to other parties that may use it for their own purposes, which in turn may provide that data to other parties for their own purposes. While there is not yet a consensus, we do not believe that data practices of third-party cookies and tracking devices associated with our online services constitute a sale of Personal Information by us and therefore we do not currently treat these activities as a “sale.”

NON-DISCRIMINATION AND FINANCIAL INCENTIVE PROGRAMS

California consumers have the right to not receive discriminatory treatment for exercising CCPA rights. We will not discriminate against you for exercising your CCPA rights.

However, we may charge a different price or rate, or offer a different level or quality of good or service, to the extent that doing so is reasonably related to the value of the applicable data. In addition, we may offer you financial incentives for the collection, sale, retention and use of your PI as permitted by the CCPA that can, without limitation, result in reasonably different prices, rates, or quality levels. The material aspects of any financial incentive will be explained and described in its program terms. Please note that participating in incentive programs is entirely optional and you can opt-out of each program (i.e., terminate participation and forgo the ongoing incentives) prospectively by following the instructions in the applicable program description and terms.

CALIFORNIA SHINE THE LIGHT LAW

If you are a California resident, in addition to the rights set forth above, you have the right to request information from us regarding the manner in which we share certain categories of your personal information with third parties for the third parties' direct marketing purposes. California law provides that you have the right to submit a request to us on the designated webform and receive the following information:

The categories of information we disclosed to third parties for the third parties' direct marketing purposes during the preceding calendar year;
The names and addresses of third parties that received such information, and
If the nature of a third party's business cannot be reasonably determined from the third party's name, examples of the products or services marketed.

You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. Our designated webform can be found here. You may also call us at 1-888-200-7428.

NOTICE TO NEVADA RESIDENTS

If you are a Nevada resident, in addition to the rights set forth above, you have the right to request that we do not make any sale (as such term is defined in N.R.S. 603A) of your covered information (as such term is defined in N.R.S. 603A.320) that we may have collected from you (or may collect from you in the future). PGA TOUR Superstore may sell Personal Information to third parties if those third parties are authorized business partners with whom we have a contractual arrangement that addresses any sales of Personal Information. If you would like to opt-out of the sale of your Personal Information, please call us at 1-888-200-7428 or fill out our webform here.

PLAYER'S CLUB FINANCIAL INCENTIVE NOTICE

This Financial Incentive Notice applies to the Players’ Club. We may add or change the benefits of the Players’ Club, which are described in the Players’ Club Terms, from time to time, so check them regularly. In summary, the Players’ Club allows members to accumulate points per purchase and get reward cards based on the amount of points.

Participating in the Players’ Club is entirely optional and is subject to the Players’ Club Terms. If you opt-in online, you must opt-in by signing up for a Players’ Club Account here. If you opt-in in store, you must opt-in by following the process as instructed by our in-store sales associates or as indicated by our registers’ screens.

The Players’ Club collects Personal Information to facilitate its operations and provide you with Players’ Club benefits, including sending you Players’ Club specific promotions. Personal Information collected includes Identifiers, Personal Records, Personal Characteristics, Commercial Information, Internet or Other Electronic Network Activity Information, Geolocation Data, and Professional or Employment information. We also generate Inferences from Program Data.

We value Personal Information collected as part of the Players’ Club by considering several factors, including the additional revenue generated through the relationship we have with Players’ Club members offset by our expenses related to the collection or retention of Personal Information, and the expenses related to the offer, provision, or imposition of the Players’ Club. We consider the benefits of the Players’ Club, which are described in the Players’ Club Terms, as reasonably related to the value of the Personal Information processed for the Players’ Club. For the sake of clarity, we may offer bundle memberships where you may purchase additional benefits under a different membership along with a membership to the Program. The purchase of and the additional benefits of bundle memberships are not governed by these Terms; such additional benefits of bundle memberships are described separately.

California Consumers may withdraw from the Players’ Club at any time by calling us at 1-888-200-7428 or emailing us at customerservice@pgatss.com. We may request confirmation, such as through email, for the withdrawal from the Players’ Club. If a California Consumer withdraws from the Players’ Club, we will delete associated Personal Information to the degree the Personal Information is solely associated with the Players’ Club (e.g., we may not delete your email address if you’ve signed up for marketing newsletters separate from the Players’ Club). Additionally, some associated Personal Information may be retained for record keeping, tax reporting, and other legally permissible purposes.

California Consumers will continue to be able to exercise CCPA privacy rights. If exercising your CCPA privacy rights will affect your Players’ Club membership (such as by causing termination of your Players’ Club membership), we will (1) honor your request for Personal Information not associated with your Players’ Club account and (2) provide you information on how your request may affect your Players’ Club membership and ask you to confirm your request with regard to Personal Information associated with the Players’ Club.